Creating a compelling visual narrative for the Loxone Touch Surface posed a unique challenge, given its versatile and nearly invisible nature. Our solution involved crafting a seamless and elegant sequence, highlighting various environments to showcase the product in different conditions. Emphasizing the tactile essence of the Touch Surface, we incorporated a piano-driven soundbed to evoke a sensory experience, ensuring a harmonious blend of visual and auditory elements.
—
Concept, Design, Animation
—
Product Visualization
—
From an aesthetic standpoint, we employed a continuous tracking shot infused with match cuts between diverse environments. The pacing gradually accelerates, culminating in a dynamic sequence that reveals the Touch Surface Logo at the conclusion.
—
The entire sequence is computer-generated, with the exception of two shots capturing the act of pressing the Touch Surface, which were filmed separately and integrated into the CG segment.
—
© Rainer Rossgoderer 2024
Motiongraphicdesign
Kohlstattstr. 71a
94139 Breitenberg, Germany
Phone: +43 664 434 57 69
Email: rainer@rossgoderer.net