The initial objective involved crafting a teaser video aimed at generating anticipation for the imminent product launch, strategically disseminating it across various social media platforms. Subsequently, a meticulously designed release animation was conceptualized and executed to seamlessly extend the narrative initiated by the teaser. The primary aim was to comprehensively showcase the key functionalities of the Loxone Intercom. Moreover, equal emphasis was placed on presenting both product color variants, accompanied by the integration of real-life case studies towards the conclusion of the animation.
In a culminating sequence, the digital Intercom seamlessly transitions into the hands of a live presenter, who continues to expound upon the product's merits during a keynote presentation. All assets showcasing product features were alos integrated into the official product website, ensuring a cohesive and immersive user experience.
Product Release Animation
The initiation of the Intercom Release Animation commences with the deployment of a teaser, strategically unveiled by Loxone a month in advance of the primary product release.
© Rainer Rossgoderer 2024
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